The News service on AstoreProcurement.com allows clients to access Astore's latest procurement updates, offering a dedicated space for sharing promotions, tailored content, and news across different countries.
As a nominated supplier, your visibility and connection with clients are essential. That’s why we’re excited to introduce this new functionality designed to enhance your presence and strengthen your client relationships.
Why are we launching the news feature?
Our mission is to:
- Enhance the way clients engage with supplier updates and deals.
- Provide direct access to your news, promotions, and offers.
- Deliver locally tailored content for specific markets.
Now, clients can access fresh and relevant supplier news whenever they want, directly on AstoreProcurement.com!
What type of content can you share?
This feature offers you a new way to showcase products, catalogues, promotions, deals, seasonal offers, price updates and more relevant information for your client.
In addition to sharing news, you can use this new feature to create a strong connection with customers redirecting them to Astore Shop or the Supplier Directory, making it even easier for them to explore your products and services.
How does this benefit you, supplier?
By publishing timely and impactful news, you can:
- Enhance engagement & visibility: Boost your presence within the Astore network and attract more customers with improved tools for frequent and impactful communication.
- Flexible & professional communication: Share news whenever you need - no fixed deadlines - using a more professional platform designed to amplify your business reach.
- Drive sales & business impact: Increase visibility and sales potential with more frequent promotional campaigns and direct traction to your supplier page in the Directory or Astore Shop.
- Maximize impact: Leverage improved customer engagement and visibility to amplify your business outcomes and foster stronger connections across the Astore ecosystem.
Additionally, this is a perfect opportunity to highlight your sustainability efforts, aligning with ACCOR’s environmental commitments.
The News page and the Supplier Directory work together to enhance your visibility and client engagement. While the Supplier Directory serves as a comprehensive platform to manage supplier relationships, providing detailed information like contact details, product categories, and payment terms, the News feature complements it by offering a space for real-time updates and promotions. Together, these tools ensure clients can easily find your essential business details in the Directory while staying informed about your latest offers and news through the News page.
If you were previously communicating via our Astore newsletters, what will it change for you?
Now, you no longer have to wait to share your news! This platform provides an excellent opportunity to communicate frequently with your customers in various formats- text, videos, PDFs, and more- using the provided template to boost your visibility and inspire creativity.
Save time with the multi-country coverage option, allowing you to share your content across different countries simultaneously.
Reminder: Your astore representative or category manager will still need to validate and publish your news article on AstoreProcurement.com
How to get started:
- Download the template for tips and guidelines to craft compelling news updates.
2. Contact your Astore representative, who will guide you through the publication process.
Start sharing your news today on AstoreProcurement.com!