There are three major concepts you should be aware of as a supplier managing your shop:
- Products
- Offers
- Publishing / Validation
Below we deep dive into each of these:
Introduction to Products in Mirakl:
Products in Mirakl refer to the individual items or services that suppliers offer for sale on the platform. Creating detailed and compelling product listings is essential for attracting potential buyers and driving sales. Suppliers can showcase their products with comprehensive descriptions, high-quality images, specifications, and pricing information. With easy-to-use tools, suppliers can efficiently manage their product catalog, update inventory levels, and optimize pricing strategies to maximize sales.
Each product must have specific attributes or fields that need to be completed, and these attributes remain constant. Some of the essential attributes, but not limited to, include:
- Product Name
- Long Product Description
- Category
- Image
- Selling and Packaging units and coefficients
- Brand
- Manufacturer
- Tax Class
Customers find greater value in a product when its product sheet provides detailed information, and ensuring that the attributes are updated precisely and accurately further enhances its value. It highly improves the quality of your store on Astore shop and increases the likelihood for the customer to find and purchase your products.
For suppliers looking to sell their products on Astore Shop, it is a requirement that each product is accompanied by an associated offer.
For more in depth information please consult: Products on Astore Shop
Introduction to Offers in Mirakl:
Offers in Mirakl represent the pricing and availability options associated with specific products. Suppliers can create various offers for each product, such as different pricing tiers or bundles, to cater to diverse buyer preferences. By setting competitive pricing and implementing promotional campaigns, suppliers can attract more buyers and increase their chances of making sales. The flexibility of managing offers enables suppliers to adapt to market dynamics and optimize their revenue generation.
For more in depth information please consult: Offers on Astore Shop
Introduction to Publishing:
Each product that is imported into Mirakl has to be published by Accor. This publication step is a form of validation from the Accor Category Manager and a quality check. As a supplier you will have to contact the customer support team to request a publication. Once the team confirm the product has been published, you will then need to upload your offers. An offer can not be associated to a product unless the product has been published. It is a mandatory step in the process and a way for Accor to guarantee the quality and offer of products on AStore Shop.