What is an attribute on Mirakl?
In Mirakl, a product attribute refers to a specific characteristic or piece of information associated with a product listed on the marketplace. These attributes provide additional details about the product, allowing customers to make informed purchasing decisions. Product attributes can include various types of information such as size, color, weight, material, dimensions, brand, region of origin, SKU (Stock Keeping Unit) numbers, and more.
Product attributes in Mirakl serve several important purposes. They help categorize and classify products, making it easier for customers to search and filter through the marketplace. Attributes also enable suppliers to provide detailed specifications and descriptions for their products, enhancing their visibility and aiding in accurate product matching. Additionally, product attributes can be used for inventory management and pricing purposes, allowing suppliers to set different attributes for different variations or options of a product.
By utilizing product attributes effectively, both marketplace operators and suppliers can create a comprehensive and organized product catalog, ensuring a smooth and user-friendly shopping experience for customers.
Why is it important that I fill out the attributes of my products in Mirakl?
Ensuring you fill out attributes in Mirakl's product file is vital for suppliers like you. By providing accurate and detailed information about your products, you significantly enhance their discoverability and improve the overall user experience for customers. When you fill out attributes correctly, customers can easily find and filter your products based on their preferences, leading to higher conversion rates and customer satisfaction. Additionally, precise attributes enable accurate product matching, maximizing your product's visibility in relevant search results. Efficient inventory management is also facilitated through proper attribute completion, helping you avoid stock issues and maintain accurate records. Don't miss out on the opportunity to boost your sales and optimize your presence in the marketplace by ensuring you fill out attributes in Mirakl's product file.
Examples
The attributes are directly linked to the search filters present on Astore Shop. A well-filled attribute will make it easier for hotels to find products (e.g.: Product reference, title, brand, etc.). Thus, even if most of the fields are not mandatory, it is recommended to fill in as many available fields as possible.
Let's take the example of a hotel looking for apples:
The more different attributes you fill on your Template, the more visibility & discoverability you will have on Astore Shop. An improved user experience, accurate product matching, better filtering options and many more!